We all wish we were smarter. And I believe that the vast majority of people, in some way, strive to GET smarter.
As someone who has been involved in the cybersecurity industry for years, and watched it evolve, I see countless companies in this market using the aspect of intelligence to position themselves as being smarter than others. But if you have to proclaim your intelligence, are you actually smart? Or even smarter than me? Or than the next company?